What is bounce rate
Ever thought about the term Bounce rate ? Do you know how it affects your website and to improve it? In this article, the edgelot growth team will take you through the meaning of bounce rate and how you can improve it.
Bounce rate simply refers to the percentage of visitors that leave your website/web page without taking any required action that will benefit you or your business, some of this actions includes donwnload, optin form, calling etc. On an average website, a good bounce rate should range between 25 to 40 percent.
However, having a low bounce rate does not always show that you have a poor website. For instance, ifI a visitor comes to your website and is searching only for local hours or a physical address, it’s a norm for them to bounce right away.
What causes a high bounce rate?
If we look to find the reasons why some websites have a high bounce rate, we will discover that its mostly dependent on your design and the type of visitors your site have.
People who are looking for local or specific information will come to the site and immediately they do not perceive the information they are looking for, the will leave without wasting time… This is why many online marketers and companies that provide online solutions to their clients often rely heavily on search engine optimization.
It is also good to consider other factors that cause high bounce rates in websites. The number one reason for poor performance is poorly written content.
If a user has to go through more than 30 seconds of content just to reach the desired information on the web page, it is very likely that the visitor did not have enough interest in the first place.
The next thing to look at is the number of times a user has to click back on the web page before he or she gets back to reading the content.
Some web designers make use of flash animation that will take longer for the user to digest. This will make the user wait even longer and eventually leave the page to another website.
How can you optimize your bounce rate?
To do so, you need to observe and practice the following areas:
- Make your content legible and interesting. Use appropriate heading, subheading, bullets, bold fonts and so on.
- Use instigating Call to Action buttons. Create your CTA compelling enough to attract your onboard visitor.
- Whether or not to avoid pop-ups is an individual’s choice. However, they are reportedly found disturbing by readers.
- People read in F pattern so ensure your valuable content is placed on the left side of the webpage.
- Optimize content so that it is fresh and rightly fabricated with keywords to draw traffic.
The bounce rate is definitely something that you should be able to measure. The best way to do so is through testing. Try using different methods of search engine optimization and make changes to your web pages that will help boost your bounce rate.
If you find that you need a better optimization strategy, you will have to do some trial and error with various elements in order to find the one that works best for you.